About Jessica Turanec

Jessica, a professional triathlete, triathlon coach, and business owner, originally from Kelowna, BC, and now based in Ottawa, ON, embodies resilience, determination, and a passion for challenges. As the owner of Elevate Spin, she has combined her entrepreneurial spirit with her love for fitness, creating a space that inspires others to push their limits.

Her journey began with overcoming scoliosis and life-changing back surgery at age 12, defying doctors’ predictions that she’d never play sports or run again. Inspired by her late twin sister Michele’s battle with stage 4 malignant melanoma, Jessica discovered her love for cycling through the Ride to Conquer Cancer, a 260km fundraising event. Just three days after completing the ride, she faced the heartbreaking loss of her sister—an experience that fueled her commitment to honoring Michele’s memory through endurance sports.

Jessica’s adventurous spirit extends beyond triathlons. She has hiked iconic trails such as Kilimanjaro, Everest Base Camp, Machu Picchu, and the West Coast Trail, showcasing her drive to push limits and embrace challenges. Starting with her first triathlon in Kelowna in 2011, she built a career in endurance sports, highlighted by a victory at the Ironman 70.3 Western Massachusetts in 2023.

In 2024, Jessica entered the professional triathlon field, navigating the challenges of her first season with grit and determination. Now, she’s focused on sharing her expertise and passion with athletes of all levels. As a coach, she helps clients overcome their own obstacles, unlock their potential, and achieve their goals, no matter where they live or what stage they’re at in their triathlon journey. Jessica’s story is a testament to resilience, making her an inspiring guide for anyone ready to take on the sport!